Supply Directory

Clothing - Maternity Underwear

Amoralia

Amoralia is the brainchild of Jules Fossett. As an ex-advertising strategist, she was struck by the obvious gap in the market and bewildered by the total lack of stylish maternity lingerie. Spurred on by the pleas from her pregnant sisters, colleagues and friends, the idea took hold and Amoralia became a reality. And so she now sells her very own and very successful range of Maternity and Nursing Bra and Lingerie.

"I'll be honest - I have never been pregnant. So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know however - like you - that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?"

Our designer, formerly at some of the UK's hottest designer brands has just had a little girl and has therefore designed a range that is not only glamorous but supportive, practical and seriously comfortable too.

After researching, testing and tweaking, speaking to experienced midwives and dozens of pregnant and breastfeeding women we've tried to solve the issues that repeatedly came up: invisible nursing bra clips, pretty straps, breast pad holders, briefs cut to flatter larger bottoms.

Besides elegance, innovation and empathy are also at the heart of the brand so it seems natural to commit a percentage of our profits to Tommy's - a charity which aims to end the heartache caused by premature birth, miscarriage and stillbirth."

Please visit our website for more information: www.amoralia.com or check out www.clothes4mums.co.uk

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